Claire’s digital role helps us keep in touch
One of our valued volunteers is Claire Studd, an NHS worker who has transformed the charity’s social media presence in just a few years.
Claire works part-time but finds the time to write a post every day across all social media platforms and has continued to attract hundreds of followers.
After graduating from the Open University with a degree in social sciences in 2017, Claire was keen to develop more skills and contacted our friends at Voluntary Action Leicestershire (VAL) looking for a volunteer role.
Soon, she was answering the advert for a social media expert for Leicester Children’s Holidays. Claire said: “I was really pleased to get the job for such a lovely charity with an amazing history. There was already a charity Facebook group but it was a closed group and had just seven members.
“My job was to improve engagement and I am so glad to have done that. These days I post at least once a day on the charity’s Facebook page, Twitter account as well as on Instagram and LinkedIn. I also post event information on the website.
“I never run out of ideas of what to post and have an instinct for what would be of interest to our followers.”
In spring 2020, the charity’s Facebook page had 726 followers, Instagram had 955 and Twitter had 303.
She said: “I love social media and regularly post about local history on sites in and around Leicester. This job has given me a lot of confidence.”
Claire has expanded her contacts by attending Kuku Connect business networking events in Leicester and says it was nerve-wracking being “out there’ instead of in the background but enjoys connecting with other businesses.
Claire balances this role with her part-time job as a medical secretary at Leicester General Hospital in the diabetes department, handling calls from patients and liaising with medical staff. She has held an in-office cake sale, raising money for Leicester Children’s Holidays, and enjoying explaining about the charity to visitors, staff and patients.
During the Covid-19 lockdown she switched her hours to work two long days a week which freed her up for the rest of the time to look after her seven-year-old son and tackle home schooling. Her husband took over the lessons while she was at work.
She said: “I have a busy life working at the hospital and looking after our son but the social media role does not feel like work. It is a job I love.
“I am always amazed by how many people I meet who knows someone who went to Mablethorpe or Hilltop. It comes up all the time.
“Social media is a role which is hugely relevant to lots of people these days and the charity needs to get its message out. We reach thousands of people a week and what’s more, it is all free to publish!”
In between posting messages for the charity, Claire runs a Facebook page for the family’s dog Enzo.